Pricing Analytics

We determine the optimal price range for products by assessing the relevant internal and external factors. We support pharmaceutical companies in effective pricing decisions using analytical modeling to decrypt the real-world complexities. 

Our price mapping services:

  • Validate a product’s price based on its clinical profile, PLC stage, competitive landscape, and performance
  • Identify a product’s optimal price range by benchmarking against suitable historical analogs
  • Develop a market reference map based on the processes and regulations impacting the pricing decisions
  • Build a referencing model to quantify the impact of price changes elsewhere and adapt accordingly
  • Insights for the ideal product price in the market
  • Unambiguous pricing decisions by assessing external events
  • Maximized commercial success by optimizing a product’s geographic launch sequence