Commercial Analytics : Forecasting

Quantify opportunities with advanced forecasting insights

The decision makers in pharmaceutical companies have to essentially understand the following to allocate investments wisely and realize product ambitions:

  • The full potential of their product
  • External and internal factors that impact product sales/growth
  • Competition and its influence

Foresee market evolutions and product opportunities with the phamax forecasting services. Plan your business better by predicting overall revenues, understanding physician preferences and comprehending relevant market trends with our robust forecast models.

The phamax suite of forecasting services is either custom built as per your needs or comes in a ready-to-use format.

Our forecasting services use:

  • Rich inhouse capabilities to review and understand disease dynamics
  • Credible sources and well-documented assumptions
  • Inhouse uptake curves developed over a decade with 80+ launches
  • A flexible approach to adapt to the account/country/region/global levels
  • Multiple statistical techniques – Regression, ARIMA, ARMA, moving averages and simulation
  • Realistic view of the market and product potential
  • Clearer view of the impacts of changing market environments
  • Flexibility to choose the right one from multiple scenarios
  • Quantify future risks
  • Investment decisions to maximize product growth prospects

Anticipate the market dynamics and plan accordingly.


Want to know more?

Talk to our forecast analyst today