Entry and Expansion Strategy

Make the critical decision of ‘launch or license’ with our entry and expansion support. Our team supports all pharmaceutical commercialization activities – shaping your market entry or expansion strategies with relevant market insights or launching your products in new markets. The phamax comprehensive commercial model evaluation approach helps you formulate robust market entry strategies.

Our local team of experts not only design but implement the strategies. The phamax range of services include:

  • Market attractiveness: Assess the market size and growth, and understand the market evolution with the drivers and barriers
  • Market access landscape: Identify the relevant pricing and reimbursement scenarios
  • Product potential assessment: Forecast the product sales in different scenarios
  • Commercial model evaluation: Develop the commercial models for own launches (in-house vs outsourced functions), out-licenses, co-promotions, co-marketing or complete divestments
  • Focused and targeted strategies to optimize resources
  • Realistic view of markets and product potential
  • Solutions for local market access challenges
  • Flexibility to choose the best-fit commercial models
  • Execution speed with minimal risks