Modern day consulting

Modern age consulting: Wingman, your extended arm

Share content Who remembers the scene from Jerry Maguire where Tom Cruise is in his hotel room and in the middle of the night realizes that his life as a sports agent is not what he envisioned it to…


The Rising Need of Visualization Tools in The Pharmaceutical Industry

Share content The pharmaceutical industry has been rapidly changing in the last few decades because of the enormous increase in data. It is challenging for pharmaceutical companies to interpret such…


The Role of Real-World Data (RWD) in Precision Medicine

When health becomes personalizedThe advent of precision or personalized medicine is introducing ‘individuality’ in the world of health. Precision medicine works in contrast to the ‘one-size-fits-all’…


Personalized Healthcare in Switzerland

Personalization is the norm of the day with individuals expecting more of tailor-made services and solutions. Healthcare is an important sector requiring individualization. The advancement in…


Personalized Medicine: Revolutionizing Cancer Treatment

Share content Cancer is still an enigma for health care professionalsWe are in an exciting time in biomedical innovation. Scientific and technological advances are leading to new ways of preventing,…


How patient pathways boost pharma businesses

In today’s increasingly competitive pharmaceutical market, its a must for marketing teams to find opportunity to maximize product potential.By understanding patient types, their characteristics…


Real World Evidence: A Pharma-evolution

How REAL is the significance of real-world data and electronic health records in healthcare? Smart devices and wearables are the norm of the day. We wake up in the morning to our watch reminding us…


4 Key Components of a Successful Forecasting Model

Pharmaceutical drug manufacturers are rapidly accepting the crucial role of forecasting in running a business and delivering treatments to patients effectively. Forecasting reduces uncertainties in…


Gene Therapy — A Ray of Hope for Haemophilia A Patients

Haemophilia, a hereditary, haemorrhagic disease, is caused by the mutations in the blood coagulation factor VIII (FVIII) or IX (FIX) genes. Severe haemophilia has transformed from an incapacitating…


The role of registries in Haemophilia management

Rare diseases, as the name suggests, are difficult to find due to low incidence and prevalence. Though they are rare, they are fatal as well and pose a significant burden on societies and health…