Price Optimization

Understand
  • Assess the relationship between the product price and sales
  • Identify key competitors and their impact on the product sales through regression modelling
  • Determine a product's 'right price' through simulations at various price points
Innovate
  • Adapt the current pricing strategy by leveraging the price-sales insights from the optimization report
  • Prepare the future competitive strategy by analysing future scenarios using the optimization model
Demonstrate
  • Improve product sales by understanding when and by how much to change the product price
  • Pricing flexibility with the knowledge of product sales across the price band
  • Proactively prepare for future pricing scenarios, not just react