Price Mapping

Understand
  • Validate a product’s price based on its clinical profile, PLC stage, competitive landscape, and performance
  • Develop a market reference map based on the pricing processes and regulations
  • Assess the impact of various internal and external factors on the product price
Innovate
  • Identify a product’s optimal price range by benchmarking against analogues
  • Adapt a price strategy by quantifying the impact of price changes elsewhere, using the referencing model
Demonstrate
  • Gain insights into what should be the ideal product price for the market
  • Reduce ambiguity in pricing decisions by assessing external events
  • Maximize product success by optimizing geographic launch sequence