Patient Journey Modelling

What is it?

An unbiased, detailed patient journey quantifying all patient segments for your product.

Why?
  • To improve launch excellence
  • Validate the local level of patient segment understanding
  • Standardize patient flow and terminology across levels
Results
  • Identify data gaps across countries and patient segments
  • Redefined commercial focus areas based on identified leverage points (by patient segment)
  • An easy tracking tool