Key Account Management

Understand
  • Review of current KAM
  • Account value segmentation approach
  • Estimate effort based on number and type of stakeholders
  • Evaluate best practices
  • Performance management system
Innovate
  • Identify gaps in current KAM strategy
  • Toolbox to provide appropriate solutions based on customer needs
  • Develop KAM as a mind-set
Demonstrate
  • Benchmarking vs. best-in- class
  • Customized account level services
  • Optimal KAM team structure
  • Increased ROI